/* Performance e Mídia Paga — a campaign path, without invented campaign metrics. */
.performance-hero::before { background: radial-gradient(ellipse at 85% 45%, #6772FF18, transparent 40%), radial-gradient(ellipse at 50% 30%, #D6B16C1F, transparent 50%); }
.performance-hero h1 { font-size: clamp(43px, 4.1vw, 60px); }
.performance-hero h1 .serif-word { font-size: 1.09em; }
.performance-page .service-hero-copy .service-hero-note { font-size: 12px; }
.campaign-scene { margin: 0; min-width: 0; }
.campaign-stage { position: relative; height: 520px; isolation: isolate; }
.campaign-stage::before { content: ''; position: absolute; z-index: -1; inset: 5% 2%; border-radius: 50%; background: conic-gradient(from 45deg, #D6B16C30, #6772FF20, #54D9C720, #D6B16C30); filter: blur(38px); }
.campaign-orbit { position: absolute; width: 92%; height: 76%; top: 12%; left: 5%; border: 1px solid #8A5A2226; border-radius: 50%; transform: rotate(-22deg); }
.orbit-second { width: 69%; height: 92%; top: 2%; left: 14%; transform: rotate(32deg); border-color: #6772FF20; }
.campaign-compass { position: absolute; top: 0; right: 14px; display: flex; align-items: center; gap: 11px; padding: 12px 17px; border: 1px solid #FFFFFFA0; border-radius: 100px; background: #F5F5F2D9; backdrop-filter: blur(12px); font: 9px/1.6 var(--mono); letter-spacing: .08em; }
.scene-number { display: block; font: 9px/1.6 var(--mono); letter-spacing: .08em; }
.campaign-offer { position: absolute; top: 62px; left: 0; width: 65%; padding: 23px; background: var(--ink); color: var(--pearl); border: 1px solid #D6B16C75; border-radius: 20px; box-shadow: 0 16px 40px #00000018; transform: rotate(-4deg); }
.campaign-offer .scene-number { color: var(--gold); }
.campaign-offer > strong { display: block; margin-block: 15px 20px; font: 500 22px/1.25 var(--display); letter-spacing: -.035em; }
.scene-tags { display: flex; gap: 8px; }
.scene-tags > i { padding: 5px 9px; font-size: 9px; font-style: normal; color: #D2D2D7; border: 1px solid #FFFFFF28; border-radius: 30px; }
.campaign-ad { position: absolute; z-index: 2; top: 173px; right: 0; width: 53%; padding: 18px; border-radius: 20px; background: #FCFCF9; border: 1px solid #FFFFFF; box-shadow: 0 17px 35px #00000014; transform: rotate(5deg); }
.campaign-ad > .scene-number { color: var(--bronze); }
.campaign-ad-top { display: flex; align-items: center; gap: 12px; margin-block: 13px; font: 500 15px/1.4 var(--display); letter-spacing: -.025em; }
.campaign-ad-top > svg { color: var(--bronze); width: 19px; flex-shrink: 0; }
.campaign-ad-art { position: relative; height: 84px; overflow: hidden; border-radius: 10px; background: linear-gradient(130deg, #DCE0F0, #D9E9E4 75%); }
.campaign-ad-art > i { position: absolute; width: 76px; height: 122px; top: -19px; left: 28%; border: 17px solid #FFFFFF77; border-radius: 50%; transform: rotate(38deg); }
.campaign-ad-art > i + i { left: 47%; top: -3px; transform: rotate(-32deg); border-color: #8A5A2250; }
.campaign-destination { position: absolute; z-index: 1; top: 315px; left: 0; width: 51%; padding: 22px; border: 1px solid #8A5A2236; border-radius: 19px; background: #F5F5F2DD; backdrop-filter: blur(15px); box-shadow: 0 10px 35px #0000000D; transform: rotate(-3deg); }
.campaign-destination .scene-number { color: var(--bronze); }
.campaign-destination > strong { display: block; margin-top: 12px; font: 500 19px/1.25 var(--display); letter-spacing: -.04em; }
.scene-lines { display: block; margin-top: 13px; }
.scene-lines i { display: block; height: 3px; width: 75%; background: #B8B8AD; margin-top: 6px; }
.scene-lines i + i { width: 50%; }
.campaign-contact { position: absolute; z-index: 3; right: 0; bottom: 13px; width: 72%; display: flex; align-items: center; gap: 12px; padding: 18px; border: 1px solid #D6B16C90; background: #F7F2E6F2; border-radius: 18px; box-shadow: 0 15px 35px #00000010; }
.campaign-contact > svg { width: 22px; height: 22px; color: var(--bronze); flex-shrink: 0; }
.campaign-contact > svg:last-child { margin-left: auto; width: 17px; }
.campaign-contact .scene-number { color: var(--bronze); font-size: 8px; }
.campaign-contact strong { display: block; margin-top: 5px; font: 500 15px/1.3 var(--display); letter-spacing: -.025em; }
.campaign-review { position: absolute; bottom: -13px; left: 12px; display: flex; align-items: center; gap: 5px; font-size: 8px; color: var(--service-muted); }
.campaign-review svg { width: 12px; height: 12px; color: var(--bronze); }
.campaign-wire { position: absolute; z-index: -1; height: 1px; background: #8A5A2270; transform-origin: left; }
.campaign-wire::after { content: ''; position: absolute; top: -3px; right: 0; width: 7px; height: 7px; background: var(--gold); border: 1px solid var(--bronze); border-radius: 50%; }
.wire-one { top: 157px; left: 60%; width: 28%; transform: rotate(47deg); }
.wire-two { top: 342px; left: 39%; width: 30%; transform: rotate(-10deg); }
.wire-three { top: 410px; left: 35%; width: 22%; transform: rotate(45deg); }
.campaign-scene figcaption { margin-top: 24px; text-align: right; font: 8px/1.7 var(--mono); letter-spacing: .045em; color: var(--service-muted); }
.performance-channels { position: relative; isolation: isolate; overflow: clip; background: var(--ink); color: var(--pearl); }
.performance-channels::before { content: ''; position: absolute; z-index: -1; inset: 0; background: radial-gradient(ellipse at 75% 80%, #6772FF17, transparent 58%); }
.performance-channels .eyebrow, .performance-channels .serif-word { color: var(--gold); }
.performance-channels .section-heading > p { color: #B8B8BE; }
.channel-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; }
.channel-card { min-width: 0; border: 1px solid #FFFFFF26; border-radius: 24px; padding: 32px; background: #FFFFFF03; transition: border-color 220ms, background-color 220ms; }
.channel-card-top { display: flex; align-items: center; justify-content: space-between; gap: 15px; color: var(--gold); }
.channel-card-top .small-label { color: #CFB788; font-size: 10px; }
.channel-card-top svg { width: 19px; height: 19px; }
.channel-art { display: grid; place-items: center; height: 252px; margin-block: 30px; border-radius: 15px; background-image: linear-gradient(#FFFFFF05 1px, transparent 1px), linear-gradient(90deg, #FFFFFF05 1px, transparent 1px); background-size: 24px 24px; }
.search-art { display: flex; flex-direction: column; justify-content: center; gap: 14px; padding: 23px; }
.search-query { display: flex; align-items: center; gap: 10px; width: min(100%, 325px); padding: 12px 15px; border: 1px solid #FFFFFF38; border-radius: 30px; font-size: 11px; color: #CFCFD5; background: #242426; }
.search-query svg { width: 14px; height: 14px; }
.search-example { width: min(100%, 325px); padding: 16px; border: 1px solid #D6B16C5C; border-radius: 12px; background: #1D1D20; }
.search-example > span { display: block; font: 8px/1.5 var(--mono); color: var(--gold); }
.search-example > strong { display: block; margin-block: 13px; color: #F5F5F2; font: 450 17px/1.3 var(--display); letter-spacing: -.035em; }
.search-example > i { display: block; height: 3px; width: 90%; margin-top: 6px; background: #8A8A92; }
.search-example > i + i { width: 65%; }
.search-example > b { display: flex; align-items: center; gap: 9px; margin-top: 15px; color: var(--gold); font-size: 9px; font-weight: 450; }
.search-example > b svg { width: 13px; height: 13px; }
.social-example { width: min(260px, calc(100% - 44px)); border: 1px solid #FFFFFF38; border-radius: 13px; overflow: hidden; background: #232327; transform: rotate(3deg); }
.social-example-top { display: flex; align-items: center; justify-content: space-between; padding: 13px; font: 8px/1.5 var(--mono); color: #D2D2D7; }
.social-example-top i { width: 5px; height: 5px; border-radius: 50%; background: var(--gold); }
.social-example-art { position: relative; isolation: isolate; min-height: 155px; display: flex; align-items: flex-end; padding: 17px; overflow: hidden; background: linear-gradient(130deg, #37323A, #293E3C); }
.social-example-art > i, .social-example-art > b { position: absolute; z-index: -1; width: 78px; height: 136px; right: 12%; top: -15px; border: 19px solid #D6B16C90; border-radius: 50%; transform: rotate(38deg); }
.social-example-art > b { right: 33%; top: 12px; border-color: #54D9C740; transform: rotate(-37deg); }
.social-example-art > span { color: var(--pearl); font: 450 24px/1.1 var(--display); letter-spacing: -.055em; }
.social-example-bottom { display: flex; align-items: center; justify-content: space-between; padding: 12px 13px; color: #CBCBD0; font-size: 9px; }
.social-example-bottom svg { width: 13px; height: 13px; color: var(--gold); }
.channel-card h3 { font-size: 34px; line-height: 1.2; margin-bottom: 18px; }
.channel-card > p { color: #B8B8BE; font-size: 14px; line-height: 1.85; }
.channel-question { margin-top: 25px; padding-top: 22px; border-top: 1px solid #FFFFFF20; }
.channel-question > span { color: var(--gold); font: 9px/1.7 var(--mono); letter-spacing: .045em; }
.channel-question p { color: #D2D2D7; margin-top: 10px; font-size: 13px; line-height: 1.85; }
.channel-note { margin-top: 27px; max-width: 720px; color: #B8B8BE; font-size: 12px; line-height: 1.9; }
.media-investment { display: flex; gap: 15px; padding: 22px; margin-top: 25px; border-radius: 16px; border: 1px solid #8A5A2236; background: #D6B16C0D; }
.media-investment svg { width: 20px; height: 20px; color: var(--bronze); flex-shrink: 0; margin-top: 3px; }
.media-investment p { font-size: 13px; line-height: 1.85; color: var(--service-muted); }
.media-investment strong { display: block; margin-bottom: 7px; color: var(--ink); font-weight: 550; }
.performance-results { position: relative; background: #EFEEE8; border-top: 1px solid var(--line); }
.results-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 22px; }
.result-card { position: relative; min-width: 0; padding: 29px; border: 1px solid #8A5A2229; border-radius: 22px; background: #FAFAF5; }
.result-card:not(:last-child)::after { content: ''; position: absolute; z-index: 1; top: 45px; right: -23px; width: 22px; border-top: 1px solid #8A5A2255; }
.result-step { display: flex; align-items: center; gap: 12px; font: 9px/1.7 var(--mono); letter-spacing: .03em; color: var(--bronze); }
.result-step svg { width: 20px; height: 20px; flex-shrink: 0; }
.result-card h3 { font-size: 24px; line-height: 1.2; margin-block: 27px 16px; letter-spacing: -.045em; }
.result-card p { font-size: 14px; line-height: 1.85; color: var(--service-muted); }
.result-key { display: block; border-top: 1px solid var(--line); padding-top: 17px; margin-top: 24px; font-size: 11px; color: var(--bronze); }
.results-note { max-width: 810px; font-size: 12px; line-height: 1.9; margin-top: 27px; color: var(--service-muted); }
.results-note strong { color: var(--ink); font-weight: 550; }
.destination-connection { display: flex; justify-content: space-between; align-items: center; gap: 38px; padding: 37px 0 0; margin-top: 40px; border-top: 1px solid var(--line); }
.destination-connection h3 { font-size: 30px; line-height: 1.15; letter-spacing: -.045em; margin-block: 18px 13px; }
.destination-connection p { font-size: 14px; line-height: 1.8; color: var(--service-muted); max-width: 470px; }
.destination-connection .text-link { border-bottom: 1px solid #8A5A2240; flex-shrink: 0; font-size: 12px; }
@media (hover: hover) and (pointer: fine) { .channel-card:hover { border-color: #D6B16C70; background-color: #D6B16C08; } }
@media (hover: hover) and (pointer: fine) and (prefers-reduced-motion: no-preference) {
  html:not(.motion-paused) .channel-card:hover .search-query svg { animation: search-focus 850ms ease; }
  html:not(.motion-paused) .channel-card:hover .search-example > b svg { animation: channel-direction 850ms ease; }
  html:not(.motion-paused) .channel-card:hover .social-example-art > i { animation: social-perspective 1000ms ease; }
  html:not(.motion-paused) .channel-card:hover .social-example-art > b { animation: social-depth 1000ms ease; }
}
@keyframes search-focus { 45% { transform: scale(1.15); color: var(--gold); } }
@keyframes channel-direction { 45% { transform: translateX(4px); } }
@keyframes social-perspective { 45% { transform: rotate(25deg) translateY(3px); } }
@keyframes social-depth { 45% { transform: rotate(-27deg) translateY(-3px); } }
@media (max-width: 1100px) {
  .performance-hero h1 { font-size: 46px; }
  .campaign-stage { height: 500px; }
  .campaign-offer { width: 67%; padding: 20px; }
  .campaign-offer > strong { font-size: 20px; }
  .campaign-ad { width: 57%; top: 170px; padding: 15px; }
  .campaign-destination { width: 56%; top: 311px; padding: 17px; }
  .campaign-contact { width: 77%; }
  .channel-card { padding: 26px; }
  .result-card { padding: 23px; }
  .result-step { font-size: 8px; gap: 9px; }
  .result-card h3 { font-size: 21px; }
}
@media (max-width: 900px) {
  .performance-hero h1 { font-size: clamp(43px, 7.3vw, 63px); }
  .campaign-scene { width: min(520px, 100%); margin: 0 auto; }
  .campaign-stage { height: 520px; }
  .campaign-offer { width: 65%; padding: 23px; }
  .campaign-offer > strong { font-size: 22px; }
  .campaign-ad { width: 53%; top: 173px; padding: 18px; }
  .campaign-destination { width: 51%; top: 315px; padding: 22px; }
  .campaign-contact { width: 72%; }
  .channel-grid { grid-template-columns: minmax(0, 1fr); gap: 20px; }
  .channel-card { display: grid; grid-template-columns: minmax(0, 1fr) 230px; gap: 0 30px; }
  .channel-card-top { grid-column: 1 / -1; }
  .channel-art { grid-column: 2; grid-row: 2 / span 3; margin-block: 24px 0; }
  .channel-card h3 { grid-column: 1; margin-top: 28px; }
  .channel-card > p, .channel-question { grid-column: 1; }
  .search-art { padding-inline: 15px; }
  .search-example > strong { font-size: 15px; }
  .social-example { width: calc(100% - 30px); }
  .social-example-art > span { font-size: 21px; }
  .results-grid { grid-template-columns: minmax(0, 1fr); }
  .result-card:not(:last-child)::after { top: auto; right: auto; left: 39px; bottom: -23px; width: 1px; height: 22px; border-top: 0; border-left: 1px solid #8A5A2255; }
  .result-step { font-size: 9px; }
  .result-card h3 { font-size: 26px; margin-top: 23px; }
  .destination-connection { align-items: flex-start; flex-direction: column; gap: 18px; }
}
@media (max-width: 580px) {
  .performance-hero h1 { font-size: clamp(34px, 9.1vw, 50px); }
  .campaign-stage { height: auto; display: grid; gap: 12px; }
  .campaign-compass { position: relative; top: auto; right: auto; justify-self: end; padding: 9px 12px; font-size: 8px; gap: 8px; }
  .campaign-compass img { width: 23px; height: 23px; }
  .scene-number { font-size: 8px; }
  .campaign-offer { position: relative; top: auto; left: auto; width: 100%; padding: 17px; transform: none; }
  .campaign-offer > strong { font-size: 18px; margin-block: 12px 15px; }
  .scene-tags > i { font-size: 8px; padding: 4px 7px; }
  .campaign-ad { position: relative; top: auto; right: auto; width: 100%; padding: 17px; transform: none; display: grid; grid-template-columns: 1.1fr .7fr; gap: 0 14px; align-items: center; }
  .campaign-ad > .scene-number { grid-column: 1; }
  .campaign-ad-top { font-size: 12px; margin-block: 11px; gap: 8px; }
  .campaign-ad-top > svg { width: 16px; height: 16px; }
  .campaign-ad-art { grid-column: 2; grid-row: 1 / span 2; height: 83px; }
  .campaign-ad-art > i { width: 50px; height: 100px; border-width: 13px; }
  .campaign-destination { position: relative; top: auto; left: auto; width: 100%; padding: 17px; transform: none; display: grid; grid-template-columns: 1.1fr .7fr; gap: 0 14px; align-items: center; }
  .campaign-destination > .scene-number, .campaign-destination > strong { grid-column: 1; }
  .campaign-destination > strong { font-size: 16px; margin-top: 10px; }
  .scene-lines { grid-column: 2; grid-row: 1 / span 2; margin-top: 0; }
  .campaign-contact { position: relative; right: auto; bottom: auto; width: 100%; padding: 14px; gap: 9px; }
  .campaign-contact > svg { width: 18px; height: 18px; }
  .campaign-contact .scene-number { font-size: 7px; }
  .campaign-contact strong { font-size: 12px; }
  .campaign-review, .campaign-wire { display: none; }
  .campaign-scene figcaption { font-size: 7px; }
  .channel-card { display: block; padding: 23px; }
  .channel-card-top .small-label { font-size: 9px; }
  .channel-card h3 { margin-top: 0; font-size: 31px; }
  .channel-art { height: 231px; margin-block: 23px 28px; }
  .search-art { padding: 18px; }
  .social-example { width: min(235px, calc(100% - 28px)); }
  .social-example-art { min-height: 137px; }
  .social-example-art > span { font-size: 22px; }
  .channel-question p { font-size: 14px; }
  .media-investment { padding: 18px; gap: 11px; }
  .media-investment p { font-size: 13px; }
  .result-card { padding: 24px; }
  .results-note { font-size: 13px; }
  .destination-connection h3 { font-size: 27px; }
}